College Nannies +Sitters +Tutors Partnership Press Release
Indianapolis, Indiana- April 1st 2016
TheCityMoms INTRODUCES A NEW PARTNERSHIP!
College Nannies +Sitters +Tutors makes life easier for moms.
College Nannies + Sitters + Tutors is the nation’s most respected, complete and professional resource helping busy families raise smart, confident, well-adjusted kids. Since 2001 we’ve built local professional teams across the country who’ve helped hundreds of busy parents carve out time for themselves with a sitter, have help on hand with a part-time or full-time nanny, or get their college bound student the tutoring they need to succeed. If you’re interested in becoming a College Sitter, College Nanny or College Tutor. The Carmel location opened on February 1st of 2016 at 1 E Carmel Drive. We are proud to be serving the greater Indianapolis area.
Our brand promise
You’re always set for a Sitter TM
Our core consumer for College Sitters is +32, educated, affluent and active. There are two children in the
household between 1-10 years old. Mom is tech savvy and highly engaged in the day-to-day running of
both the household and her children’s lives. She is deeply committed to keeping them both engaged and
Our core Sitter is +20 millennial, educated (or in the process of gaining education) and tech savvy.
Both groups share common motivators to consider when engaging:
- Make it simple
- Make it fast and efficient
- Be authentic
The core tenants of our sitter brand experience are simple:
+ Reliable – a Sitter service my family can trust
+ Convenient – a worry-free partner in my family’s childcare
+ Personalized – tailored to meet my specific family needs
About theCityMoms: Established in March 2013, theCityMoms is a support network for mothers in Indianapolis and surrounding communities. They host up to 15 events each week for moms to connect. Events include, play groups, family outings, fitness classes, book clubs, mom nights out and more. www.thecitymom.org